Every year is a lifetime on the Internet, bringing new challenges, opportunities and fundamental shifts to the digital landscape. One of the fastest ways to assess these changes is to look at Web design, which naturally adapts to the climate of the Internet and the technology accessing it. No one uses bright red backgrounds and screaming fonts anymore and, though some are still denying it, the style of cluttered tables and advertisements is just as dated. When it comes to Web design Toronto has always been at the cutting edge, and because of this its marketers have prospered. These are the five major design trends of 2013 that you should already be implementing on your own website
The Decline of Flash
Adobe Flash, the once-ubiquitous platform that allowed interactive media and animations, is on the way out. It began when Apple’s iOS abandoned it, and since then Flash has been rendered obsolete by HTML5. There are now tools available, even released by Adobe itself, that convert Flash code into HTML. Because it isn’t supported on a large fraction of mobile devices and because there are better alternatives, you should begin phasing out any Flash on your pages.
Increased Video
Video testimonials and tutorials are on the rise. Visitors appreciate the trust that is established when an expert or entrepreneur reveals his or her face and engages in an open “dialogue” with them. This trend is concurrent with the increase in the marketing technique called consulting, for similar reasons. If applicable to your business, buy a good camera and start filming.
Social Media Integration
ack in the heady days of MySpace, when every teenager had a profile filled with sparkling roses and a music player, who could have predicted that social media would become one of the most important business opportunities online? If you don’t have buttons to share content on all of the major platforms, most notably Facebook and Twitter, or have pages on both, you are missing out on an essential part of modern business.
Minimalism
Most importantly, websites in 2013 must be optimized for mobile devices. Most phones are now able to browse the Web, and tablets mean that potential clients can now be found anywhere, from the sofa to the subway. Websites should use vertical scrolling rather than force users to swipe to the side and implement large buttons that fingers can tap easily. Responsive Web design allows pages to rearrange themselves into a mobile-friendly format, depending on the screen size in question. More than anything else, mobile gadgets are the future of Web design and should be your first priority in 2013.
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